Wedding stationery and artisan e-commerce
Effegi Lab: choosing fine paper online
An artisan e-commerce experience bringing paper quality, personalization and complete wedding stationery collections online.
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Cliente
Effegi Lab
Link
View project The challenge
Convey online a quality customers would normally assess by touching the paper, while preserving the atelier’s handcrafted and personalized character.
Custom e-commerceUser experienceCatalogue architecture
The solution
- 01A catalogue organized into coordinated collections, from invitations to seating plans.
- 02A free design draft to reduce uncertainty before ordering.
- 03The option to request a physical sample before purchase.
- 04WhatsApp support and a “Tell us about your day” enquiry flow.
More than 200 couples supported since 2023
