Beauty e-commerce and professional nail products
Kilù Nails: more than 400 colors, easy to find
A beauty e-commerce store with more than 400 colors in its catalogue and steady sales volume.
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Cliente
Kilù Nails
Link
View project The challenge
Make a deep catalogue of gel polish, color gels, acrygel, kits and lamps easy to navigate, helping each customer quickly find the right shade.
WooCommerceUX and color navigationTracking
The solution
- 01A “shop by color” navigation with recognizable color families.
- 02Consistent organization of the Omega and Pastel lines and more than 400 variants.
- 03Purchase paths designed for professional products and repeat orders.
- 04Measurement through Meta Pixel and Google Analytics 4.
